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Doubts in Project 2

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Project 2 section 2 says:

Populate the Ad-groups with relevant keywords

Create Ad-copies that can target your audience for search ads around these keywords highlighting the UPSs and selling points of your offerings

I am not sure how will I be able to do both the above steps. Adwords will charge me for keywords and I dont want to be charged for this. Can someone tell me how can I do this without any charge?

How will I create Ad copies? Do you mean creating customized emails for my blog...

Doubts in Project 2

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